Marketing

5 proven reasons why you need a digital marketing agency

As we all know the digital era has changed everything related to human existence. From the way we use our time and communicate with friends and familydown to how businesses operate and do marketing, Everything has been digitized. Having a successful business in this era today depends on the tenacity of your online presence. Above …

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Rethinking Marketing: What exactly are you on social media for?

Lemme guess… after you had your business idea and came up with a business name, the next thing you did was to create social media pages for your business. Since the explosion of the social network from the room of a soon-to-be dropout, there has been exponential growth in the number of people that now …

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Your customers are searching for you. Do these 3 things to help them find you.

As a marketer and/or company is in search of customers. But you are not the only one in search – your customers are also searching for you. Every customer has a need (or want) that needs to be fulfilled and they are actively looking for solutions to that need. If this is so, why are …

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Let’s Break It Down: Marketing vs Advertising.

For years, marketing and advertising have remained very crucial to the success of every brand. But somehow, this hasn’t stopped people from using these two very different concepts interchangeably. If you haven’t used these terms interchangeably, chances are you know someone who has. It’s important to set clear the distinctions between these concepts especially to …

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