Noise. Noise everywhere. That will be a perfect tagline to describe what social media has turned into. With about half of the entire human race and an astonishing amount of activity, social media has truly become an extension of our existence. But there’s a problem. Businesses are losing sense of the true significance of social …
What role does blogging play in your online marketing strategy? How important is it? Is it even worth doing? Like most forms of content marketing, blogs have become a very popular medium. There are about 70 million posts being published each month by WordPress (a website & blogging software) users. Also, 77 million new blog comments are generated by …
Lemme guess… after you had your business idea and came up with a business name, the next thing you did was to create social media pages for your business. Since the explosion of the social network from the room of a soon-to-be dropout, there has been exponential growth in the number of people that now …
Rethinking Marketing: What exactly are you on social media for? Read More »
657,000,000. That’s the amount of results you will get on Google if you search for the word “branding.” But are all these information equally useful? Not really. The explosion of the branding as a term and even as an industry has brought about a lot of fake information about the topic. Everyone is now a …
Greatest Quotes on Branding from the Best of the Best Read More »
Our existence as humans is guided by fundamental moral principles. These principles guide the ways we act, what we do, and the consequencesof our actions. Just like life is guided by a body of ethics, marketing is guided by some principles that must be adhered to. When these principles are upheld, you get the fruits …
Email Marketing Ethics: The Dos & Don’ts you should know. Read More »
Email marketing has been a major marketing channel for over a decade now. In fact, it can almost be a case of the marketer that can build the largest email list wins. It serves as an avenue for brand building, direct sales, and also building connections between the company and its clients. Just like it …
As a marketer and/or company is in search of customers. But you are not the only one in search – your customers are also searching for you. Every customer has a need (or want) that needs to be fulfilled and they are actively looking for solutions to that need. If this is so, why are …
Your customers are searching for you. Do these 3 things to help them find you. Read More »
Content marketing is the only marketing that’s left. If you’re not marketing your brand, business, or company online with good content, then it is safe to say you are non-existent. You MUST improve your content marketing. As important as it is, content marketing is not always very easy to do. The massive influx of businesses …
The 3 P’s to To Quickly Improve Your Content Marketing Read More »
It has become harder for users to grow on Instagram. Coupled with that, it seems the company is making huge moves to hold back the growth of businesses and individuals online. Or is that just how it seems? If you’ve been trying to build a brand on Instagram, you probably already know how hard it …
Just like most other things, social media has its own taboos. Unlike most other things, however, the repercussions of crossing the taboos on social media are immediate and massive. When it comes to handling your brand’s social media presence, there are certain things you must avoid doing. These are the taboos; if you do them, …
3 Things You Must Avoid Doing With Your Brand’s Social Media Page Read More »