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Al-ameen Abolare

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Why is it important to have a blog?

What role does blogging play in your online marketing strategy? How important is it? Is it even worth doing? Like most forms of content marketing, blogs have become a very popular medium. There are about 70 million posts being published each month by WordPress (a website & blogging software) users. Also, 77 million new blog comments are generated by …

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Rethinking Marketing: What exactly are you on social media for?

Lemme guess… after you had your business idea and came up with a business name, the next thing you did was to create social media pages for your business. Since the explosion of the social network from the room of a soon-to-be dropout, there has been exponential growth in the number of people that now …

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Email Marketing Ethics: The Dos & Don’ts you should know.

Our existence as humans is guided by fundamental moral principles. These principles guide the ways we act, what we do, and the consequencesof our actions. Just like life is guided by a body of ethics, marketing is guided by some principles that must be adhered to. When these principles are upheld, you get the fruits …

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Your customers are searching for you. Do these 3 things to help them find you.

As a marketer and/or company is in search of customers. But you are not the only one in search – your customers are also searching for you. Every customer has a need (or want) that needs to be fulfilled and they are actively looking for solutions to that need. If this is so, why are …

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The 3 P’s to To Quickly Improve Your Content Marketing

Content marketing is the only marketing that’s left. If you’re not marketing your brand, business, or company online with good content, then it is safe to say you are non-existent. You MUST improve your content marketing. As important as it is, content marketing is not always very easy to do. The massive influx of businesses …

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3 Things You Must Avoid Doing With Your Brand’s Social Media Page

Just like most other things, social media has its own taboos. Unlike most other things, however, the repercussions of crossing the taboos on social media are immediate and massive. When it comes to handling your brand’s social media presence, there are certain things you must avoid doing. These are the taboos; if you do them, …

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